OwnerIQ CEO Jay Habegger is currently featured on the cover of AdAge.com for his article “Why Amazon is About to Become a Force in Online Advertising”.
“Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it’s big news for online retailers and advertisers.”
Our very own Michael Chass is currently featured in CEA’s Vision Magazine. His member profile gives an outline of his career and a description of what he does here at OwnerIQ.
“Two-thirds of all consumers use an online resource as a step in the path to purchase”.
On June 13th, OwnerIQ was included in Jim Nichols’ outline of 5 new and powerful targeting methods on imediaconnection.com
“Another interesting approach comes from OwnerIQ, which calls its model “owner targeting.” The company collects data on user actions that demonstrate product ownership to deliver prospects with highly probable interest in categories, brands, and interests. Then it delivers media as an ad network. Like regular networks, it measures interest via site visit behavioral data, but adds ownership data points to sharpen its perspective.”
OwnerIQ is an active member of CEA (Consumer Electronics Association). Besides attending CEA’s annual CES (Consumer Electronics Show), OwnerIQ also participates in several of the functions and events CEA hosts throughout the year. In addition, I serve on two different CEA Boards, volunteering time to help with the needs of the association, members, retailers and manufacturers.
Last week, on June 1st, I was honored to participate at CEA’s request to lobby key members of Congress, not only on behalf of CEA, but also on behalf of OwnerIQ. We met as a constituent to our direct members of Congress as well as other Congressmen including a key member of the Commerce Committee that oversees consumer interests and protection.
Our country is at a key pivot point. There are several decisions that need to be made in short order, the outcome of which will have long term effects on our quality of life, as well as the growth and prosperity of our country. During my time with the representatives, I was able to cover a wide range of topics from size of government, looming debt concerns, capital gains taxes on small business/start-ups, regulation of ecommerce and internet consumer privacy.
OwnerIQ was honored to participate with CEA on these key visits to the hill.
On a personal note, I found the experience to be very rewarding. Speaking directly with the people elected by the people to run our government is a key founding privilege we are meant to have! Our participation needs to go beyond just casting a vote on Election Day. I encourage all of you to take an active role with your voice in our government and be heard on topics important to you as well as to the generations to follow.
by Sam Rubenstein,
The iMedia summit took place in Bonita Springs, Fl from May 22 – 25th. There were a number of interesting presentations and speakers giving their insights on the current state of online advertising and what we can expect moving forward. Topics throughout the conference ranged from online privacy, the future of media buying to how humor can play a key role in persuasion.
Monday, the first full day of the conference I had the opportunity to attend a number of interesting panels. The opening keynote titled “Navigating in a World of Gray” focused on the need of agencies, publishers and even brands to become hybrids since the lines are more blurred now than ever. Publishers are turning into exchanges, agencies are taking on the role of publishers and brands are becoming content syndicators. The most interesting takeaway for me was from Jack Myers, a media economist who said that currently digital advertising is 8% of the total media spend but that by the year 2021 it will account for 42%.
Among the other hot topics of discussion at iMedia centered on the mainstream usage of DSP’s and what if any were the threats facing this model. Three things that were identified as potential destroyers of the DSP included the adoption of rigorous privacy legislation, quality publisher embargo as well as economic in-sustainability, meaning prices fall and handling costs overwhelm the model.
The one on one portion of the conference was the best way to meet potential clients and talk about the capabilities of OwnerIQ. I had the opportunity to meet a number of planners from across the country from New York to San Francisco.
The most impactful discussion I had was with a group director from OMD in New York who happens to handle the GE and Coty accounts and could definitely be a great client for us down the road.
The OwnerIQ video played twice at the conference. Once before the main keynote on Monday morning and again before an afternoon session. The feedback from the video was positive and it definitely made an impression among viewers. The shake weight and six pack of beer segments definitely helped to leave lasting impression on attendees of the conference.
Evenings were filled with dinner and drinks. It was a great time to network with other publishers and agencies in attendance. All in all iMedia was a success for OwnerIQ as we continue to build our name in the market place and stand out among the clutter.
