On June 13th, OwnerIQ was included in Jim Nichols’ outline of 5 new and powerful targeting methods on imediaconnection.com

“Another interesting approach comes from OwnerIQ, which calls its model “owner targeting.” The company collects data on user actions that demonstrate product ownership to deliver prospects with highly probable interest in categories, brands, and interests. Then it delivers media as an ad network. Like regular networks, it measures interest via site visit behavioral data, but adds ownership data points to sharpen its perspective.”

Read the whole article here.

by Michael Chass

OwnerIQ is an active member of CEA (Consumer Electronics Association). Besides attending CEA’s annual CES (Consumer Electronics Show), OwnerIQ also participates in several of the functions and events CEA hosts throughout the year. In addition, I serve on two different CEA Boards, volunteering time to help with the needs of the association, members, retailers and manufacturers.

Last week, on June 1st, I was honored to participate at CEA’s request to lobby key members of Congress, not only on behalf of CEA, but also on behalf of OwnerIQ. We met as a constituent to our direct members of Congress as well as other Congressmen including a key member of the Commerce Committee that oversees consumer interests and protection.

Our country is at a key pivot point. There are several decisions that need to be made in short order, the outcome of which will have long term effects on our quality of life, as well as the growth and prosperity of our country. During my time with the representatives, I was able to cover a wide range of topics from size of government, looming debt concerns, capital gains taxes on small business/start-ups, regulation of ecommerce and internet consumer privacy.
OwnerIQ was honored to participate with CEA on these key visits to the hill.

On a personal note, I found the experience to be very rewarding. Speaking directly with the people elected by the people to run our government is a key founding privilege we are meant to have! Our participation needs to go beyond just casting a vote on Election Day. I encourage all of you to take an active role with your voice in our government and be heard on topics important to you as well as to the generations to follow.

by Sam Rubenstein,

The iMedia summit took place in Bonita Springs, Fl from May 22 – 25th. There were a number of interesting presentations and speakers giving their insights on the current state of online advertising and what we can expect moving forward. Topics throughout the conference ranged from online privacy, the future of media buying to how humor can play a key role in persuasion.

Monday, the first full day of the conference I had the opportunity to attend a number of interesting panels. The opening keynote titled “Navigating in a World of Gray” focused on the need of agencies, publishers and even brands to become hybrids since the lines are more blurred now than ever. Publishers are turning into exchanges, agencies are taking on the role of publishers and brands are becoming content syndicators. The most interesting takeaway for me was from Jack Myers, a media economist who said that currently digital advertising is 8% of the total media spend but that by the year 2021 it will account for 42%.

Among the other hot topics of discussion at iMedia centered on the mainstream usage of DSP’s and what if any were the threats facing this model. Three things that were identified as potential destroyers of the DSP included the adoption of rigorous privacy legislation, quality publisher embargo as well as economic in-sustainability, meaning prices fall and handling costs overwhelm the model.

The one on one portion of the conference was the best way to meet potential clients and talk about the capabilities of OwnerIQ. I had the opportunity to meet a number of planners from across the country from New York to San Francisco.

The most impactful discussion I had was with a group director from OMD in New York who happens to handle the GE and Coty accounts and could definitely be a great client for us down the road.

The OwnerIQ video played twice at the conference. Once before the main keynote on Monday morning and again before an afternoon session. The feedback from the video was positive and it definitely made an impression among viewers. The shake weight and six pack of beer segments definitely helped to leave lasting impression on attendees of the conference.

Evenings were filled with dinner and drinks. It was a great time to network with other publishers and agencies in attendance. All in all iMedia was a success for OwnerIQ as we continue to build our name in the market place and stand out among the clutter.

OwnerIQ was proud to sponsor The Advertising Club’s NY Media Day conference today at The Times Center. The theme of the event was “Roadmap to Activation,” a discussion about how marketers and agencies are adjusting, experimenting and succeeding in today’s ever evolving media and technology landscape. The panel explored topical subjects such as the convergence of content across digital and print mediums, the new distribution channels for video, and examples of creative innovation today.

Speakers at the event included industry thought leaders, such as Robin Steinberg, EVP of Publishing, Investment and Activation for MediaVest Worldwide, Judith Hammerman, Director of Content Solutions for AOL, and Jason Krebs, SVP of Tremor Media.

The OwnerIQ sponsorship included an exhibition booth and a raffle for a free AppleTV. But the buzz around our company seemed to be centered on our new “I am what I own” marketing video which we debut during the morning session. If you want to see the video for yourself, you’ll have to wait until May 23rd when the video officially launches at the iMedia Summit and across various digital media channels; e.g. – OwnerIQ.com

To learn more about the event, click here.

We came across an article today on The Marketing Blog that we thought was humorous and interesting, especially being in the tech industry ourselves. Entitled “Programmers: Cheaper Isn’t Always Better”, Michael Fleischner talks about how to go about finding a quality programmer for your money.

“During the last year I’ve embarked on a number of web based projects. Catch phrases like, “spreading yourself too thin”, “biting off more than you can chew”, and dozens of others come to min – but I’m not here to talk to you about my work habits. What I can tell you is that managing multiple projects simultaneously helps you appreciate quality programmers. I define a quality programmer as…”

Read More Here.