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The Q and A

OwnerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of programmatic buying, shopper marketing, co-operative marketing, measurement, and emerging media.

OwnerIQ Hosts Audience Data Panel at iMedia Commerce Summit

This week OwnerIQ hosted a panel at the iMedia Commerce Summit with H.H.Gregg and Rosetta Marketing to discuss How Retailers & Consumer Brands Are Collaborating to Drive Business Results With Audience Data. The panel discussed the newest form of data targeting: second party data and the benefits for retailers and brands. The group, led by Bob Scaglione, SVP […]

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What’s Next for Agency Trading Desks?

By Bill Santare, Client Strategist, Owneriq Publicis Groupe’s recent announcement that they essentially disbanded their programmatic trading desk, Vikaki, has marketers wondering about how this impacts the future of the agency trading desk model. Will other agency trading desks be able to continue operating as they are, or is the beginning of a trend? What […]

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Retail Solutions Inc. Partners with OwnerIQ Bringing Measurable ROI for Digital Advertising to Retail

BOSTON, MA and MOUNTAIN VIEW, CA–(Marketwired – Apr 2, 2015) – Retailers and product brands now have a better way to measure digital advertising’s impact on retail sales, thanks to a partnership announced today by OwnerIQ, the leading digital marketing solution for retailers and product brands, and a leader in point-of-sale analytics, Retail Solutions Inc. (RSi). OwnerIQ is […]

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5 Digital Shopper Marketing Trends We’re Noticing in 2015

OwnerIQ recently spoke at the Shopper Marketing Summit where we gave an educational session on Programmatic for Shopper Marketing. If you missed it, below are some of the trends we’re seeing in the programmatic landscape in 2015. OwnerIQ is the leading programmatic solution for shopper marketing, we work with hundreds of brands and retailers to develop successful […]

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Tips to Fairly Evaluate Partner Efficiencies

By Shay Karim, Client Strategist, OwnerIQ With all the new ad verification companies that have come up in recent years, more and more brands and their agencies are relying on these vendors to monitor their media dollars to ensure the most efficient campaign performance. In the programmatic space, brands are even more concerned due to […]

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