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The Q and A

OwnerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of programmatic buying, shopper marketing, co-operative marketing, measurement, and emerging media.

With Online Sales Predicted to Hit $89 Billion This Season; How Will You Engage Holiday Shoppers?

According to Forrester Research online sales will soar this holiday season, coming in at $89 Billion, a 13% increase from last year. Each year, it is getting harder to reach, engage and convert consumers along their path to purchase. With so many retailers competing for shopper’s attention, how do you set yourself apart from the […]

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OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]

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Measuring Advertising Impact at Retail Doesn’t Have to be so Hard

If you’re responsible for marketing a brand that receives most of its product sales through retail channels, then you’re probably tired of banging your head against the wall while trying to figure out how to understand your advertising’s impact on retail shoppers.  Without spending tens of thousands of dollars, brands are often blind when it […]

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It’s the most wonderful tiiiiiiiime of the year….

The 12 Weeks of Retail have officially begun!  For the next 12 weeks leading up to the start of the Q4 holidays, OwnerIQ will be giving away a new prize every week.  Each week’s prize will appeal to a different type of holiday retail shopper, and all of the prizes are available for purchase at […]

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12 weeks. 12 great gifts.

We’ve been making our list, and checking it twice. But it doesn’t matter if you’ve been naughty or nice. Come back on Tues, 9/9 and be the first to find out what OwnerIQ is revealing for the holiday season. Learn more here!

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