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The Q and A

OwnerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of programmatic buying, shopper marketing, co-operative marketing, measurement, and emerging media.

Improve Holiday Conversions with Product Support Content

With holiday shopping season in full swing, online retailers should evaluate their online product support in order to maximize sell-through. The data showing the need for online retailers to provide shoppers with content-based support early in the path to purchase is overwhelming. According to a research conducted by integrated marketing firm AMP Agency, consumers look […]

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The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data

OwnerIQ was featured in MediaPost on December 5th, discussing their audience data and the 1,000 permission based exchanges between 570 national and retail consumer brands in the first-off-its-kind CoEx platform. “OwnerIQ has cleared more than 1,000 exchanges between 570 national and retail consumer brands. What makes it work, says OwnerIQ Founder and CEO Jay Habegger, […]

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Last Chance: 12 Weeks of Retail Giveaway

This week marks the final chance to enter into the 12 weeks of retail from OwnerIQ. On the twelfth week of retail we’re gifting to you a Wine Enthusiast Silent 12-Bottle Touchscreen Wine Refrigerator from Kohl’s. Our retail shoppers spent over $1.4B online last year shopping at Kohl’s and this is a fun way to say thank you before […]

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With Online Sales Predicted to Hit $89 Billion This Season; How Will You Engage Holiday Shoppers?

According to Forrester Research online sales will soar this holiday season, coming in at $89 Billion, a 13% increase from last year. Each year, it is getting harder to reach, engage and convert consumers along their path to purchase. With so many retailers competing for shopper’s attention, how do you set yourself apart from the […]

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OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]

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